Financial Planning Guidance You Can Trust

At Guide My Finances, we believe financial planning should be transparent, personalized, and focused entirely on your goals. As a fee-only fiduciary firm, we help individuals and families across San Diego and Carlsbad navigate retirement, investments, divorce planning, and long-term wealth management with clarity and confidence. Our advisors provide objective financial guidance designed around your best interests and long-term financial goals.

 

We Put Your
Interests
First...

 
We Believe You Deserve Access to Unbiased Financial Advice
  • Our flat-rate financial planning process allows us to charge an hourly or fixed rate for our time, rather than selling you products you may or may not need.
  • The process begins with us getting to know you, your goals, and your needs. (Don’t worry. We can help you with this)
  • We will analyze all relevant data and present you with a comprehensive plan that outlines the recommended strategy.
  • Our summary of recommendations will give you the information to implement the plan on your own, or if you like, we can assist with implementation.

What Financial Planning Services Do We Offer?

 

Guide My Finances provides personalized financial planning services designed to help individuals and families build, manage, and protect long-term wealth. Our advisors specialize in retirement planning, investment management, divorce financial planning, stock compensation strategies, inheritance planning, and customized wealth management solutions tailored to each client’s financial goals.


 

Who Can Benefit From Our Financial Planning Services?

We work with individuals and families at many different stages of life, from professionals managing stock compensation to couples preparing for retirement and individuals navigating divorce or inheritance planning. Whether you are building wealth, planning for the future, or looking for guidance during major financial transitions, our advisors provide personalized strategies designed around your goals and financial priorities.

Why Do Clients Choose Guide My Finances?

At Guide My Finances, we believe financial planning should be transparent, personalized, and focused entirely on your long-term goals. As a fee-only fiduciary firm, we provide unbiased financial guidance designed to help individuals and families make confident decisions about retirement, investments, wealth management, and major life transitions. Our team-based approach ensures every client receives dedicated support, personalized strategies, and financial planning tailored to their unique needs.

Who Are the Financial Advisors at Guide My Finances?

 

Our team of financial planners can guide you in making the right financial decisions for your particular needs.

Service and attention are our top priority. At Guide My Finances®, we work as a team to ensure clients have a point of contact to get questions answered promptly, schedule appointments, and to assist with transactions. Our team approach allows us to provide our clients the level of service they deserve.

Why Do Clients Trust Guide My Finances?

 
  • Sarah C.
    My husband and I had such a great experience with Guide My Finances. Prior to working with Jackie, we had a financial advisor that we thought was looking out for us. After meeting with Jackie it became clear that our current advisor was more of an insurance agent looking to make commissions by selling us insurance policies. I had no idea how different a financial planning experience could be. When we met with Jackie we spent over an hour discussing our goals and dreams. She reviewed everything we were currently doing, gathered documents, and constructed a financial plan outlining the steps we needed to take to reach our goals. Rather than trying to sell us insurance we didn't need, Jackie charged us for her time and gave us quality advice. If you are looking for a second opinion, to be sure the advice you have received in the past was in your best interest, not your advisors, I highly recommend you call Guide My Finances.
    Sarah C.
    Non-compensated client testimonial; may not be representative of all client experiences; no guarantee of future performance or success.
  • Stephanie S.
    It took me a while to actually decide to work and partner with a financial advisor. It was many interviews and probing questions before I found Jackie and her team, and it just felt right. I appreciated the unbiased financial plan she put together for me with lots of different scenarios we wanted to explore. AND there was never any pressure to buy insurance or invest our assets with her team. In fact, she really is in this to help clients like us reach out goals and have more clarity on what kind of life we truly can create and afford. Post financial plan, she and her team followed up regularly to ensure we were taking action steps with our other advisor partners, like our estate planning attorney and CPA, and she has an abundance of great advisors in her network that she offered up when we needed a referral. I can't thank Jackie enough for being such an honest, caring and incredibly strategic and intelligent resource to our family.
    Stephanie S.
    Non-compensated client testimonial; may not be representative of all client experiences; no guarantee of future performance or success.
  • Jamesina
    Working with Jackie  was truly a blessing and life changing. Of course she helped me understand the numbers; but the most important thing was that she empowered me to walk into mediation feeling informed and confident. What stood out most was her commitment to fairness. Even though I was her client, she made sure both my ex-husband and I had a plan that gave us each financial security, peace of mind, and the ability to start our next chapters without resentment. Jackie's guidance even opened my eyes to options I had not even considered. She tailored and developed multiple financial scenarios according to my goals and current financial situation. Because of her, I was able to make clear, grounded decisions for myself and my family. The services are truly invaluable and I highly recommend her to anyone facing the process of divorce.
    Jamesina
    Non-compensated client testimonial; may not be representative of all client experiences; no guarantee of future performance or success.
  • Angelia T.
    Jackie and the team at Guide My Finances are incredible. They're communicative, professional, and deeply knowledgeable across a wide range of financial topics. I was looking for an advisor I could pay by the hour who is an expert. I wanted someone who wouldn't pressure me into putting my assets under their management or into questionable plans that didn't fit my situation. Jackie was exactly that. She's direct, intelligent, and experienced. She asks insightful questions to truly understand my values and goals, and then offers tailored advice that brings me peace of mind, especially during big financial decisions. She doesn't waste time or overwhelm you with jargon, instead, she explains things clearly and simply. She really cuts through the noise. As someone who didn't grow up around wealth or have access to financially savvy relatives, Jackie feels like the honest, caring family member I wish I had. I'm grateful to have her in my corner.
    Angelia T.
    Non-compensated client testimonial; may not be representative of all client experiences; no guarantee of future performance or success.
  • Tiffany
    My husband and I had a fantastic experience working with Lily Fallah at Guide My Finances. After a major career and life change, Lily took the time to thoroughly understand our financial situation and goals. She and her team conducted a detailed analysis and crafted a personalized retirement plan that aligned with both our timelines and aspirations. Lily is incredibly knowledgeable, thoughtful, and never pushy. She communicates in a way that helps you reflect on your priorities and make informed decisions. Her advice is genuine, and she clearly cares about building long-term relationships—not just as a financial advisor, but as a trusted partner. Thanks to her support, we now have a solid financial plan and feel confident about our future. We’ve even entrusted her firm with managing our full portfolio because we believe in the value they bring. Highly recommend Lily and Guide My Finances to anyone looking for expert, caring, and personalized financial guidance.
    Tiffany
    Non-compensated client testimonial; may not be representative of all client experiences; no guarantee of future performance or success.
  • Jennifer Burns
    I had the pleasure of working with Chelsea at Guide My Finances, and I couldn’t be more impressed. From our very first conversation, it was clear she is professional and extremely knowledgeable. I came to her looking for a financial planner with knowledge in my unique situation—someone who could help me make thoughtful, strategic decisions for my future without taking big risks. She immediately understood my goals. She is intelligent, direct, and has an incredible ability to simplify everything for me. She knew exactly what I wanted to achieve and guided me with confidence every step of the way. I honestly wish I had found her earlier. I highly recommend Chelsea.
    Jennifer Burns
    Non-compensated client testimonial; may not be representative of all client experiences; no guarantee of future performance or success.

Why Work With a Financial Planner in San Diego & Carlsbad?

Working with a local financial planner provides personalized guidance tailored to your lifestyle, financial goals, and long-term priorities. Guide My Finances serves individuals and families throughout San Diego and Carlsbad with customized financial planning, investment management, retirement strategies, and wealth planning solutions designed around each client’s unique situation and future goals.

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How Can You Start Working With a Financial Planner?

 

When was the last time you looked at your investment portfolio with your long-term goals in mind? Let’s discuss how we can help as you work towards achieving your financial goals.

 

What Does Fee-Only Financial Planning Mean?

As a fee-only fiduciary financial planning firm, Guide My Finances does not earn commissions from financial products or investment recommendations. Our transparent pricing structure allows us to focus entirely on providing objective financial advice aligned with our clients’ best interests. This approach helps ensure that every recommendation is designed to support your long-term financial goals rather than generate product-based compensation.

Frequently Asked Questions

 
Choosing the right financial planner often comes with important questions about investments, retirement, pricing, and long-term financial planning strategies. Below are answers to some of the most common questions clients ask when exploring financial planning and wealth management services.

Personalized Financial Planning Designed Around Your Goals

Guide My Finances provides fee-only financial planning and investment management services for individuals and families in San Diego and Carlsbad. From retirement planning and wealth management to divorce financial planning and inheritance strategies, our team helps clients make informed financial decisions with clarity, confidence, and long-term financial stability in mind.